Content style guide
How to write for digital NHS services.
This style guide is for anyone creating content for the NHS, to help make things clear and consistent across all of our services.
It's meant as a guide, not a rulebook. You're welcome to adapt a style pattern if it does not meet your users' needs.
If it's not there, talk to colleagues on the #content channel on the service manual public Slack or email the service manual team to see if anyone has any experience of or research insight into the issue.
More about the way we work
Listen to a BBC radio interview about content design and the NHS website.
Michael Rosen talks with Sara Wilcox, NHS website content designer, and consultant Dr Hugh Rayner, about the words we choose for the NHS website and for letters consultants write to patients