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Navigation Action link

Use action links to help users get to the next stage of a journey quickly by signposting the start of a digital service.

Information: Version 10

Action link updated in August 2025

See breaking code updates to action link in version 10

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When to use action links

Use action links to signpost the start of a digital service.

When not to use action links

Do not use action links in forms. Use a button instead.

We don't use action links just to link to another page or site. If you need a link to stand out, you can use inset text.

Keep the words on the action link short. Start with a verb, for example: "Book an appointment" or "Apply for an EHIC card".

Action links usually sit in a block of text. You can also put one in a care card. (Find out more about helping users decide when and where to get care, with care cards.)

You can have more than one action link on a page but avoid putting them near each other.

The link colour and background colour contrast ratio is 5.76:1, which passes AAA guidelines at that font size.

Use the nhsuk-action-link--reverse modifier class to show white links and arrows on dark backgrounds.

Make sure all users can see the action link. The background colour must have a contrast ratio of at least 4.5:1 with white to meet WCAG 2.2 success criterion 1.4.3 Contrast (minimum), level AA (W3C).

Open this example in a new tab: action link reverse

Research

We tested the action links on health information pages with lots of content, callout boxes and multi-page navigation.

Users didn't notice early versions, so we made the size of the text larger than body text size.

We used NHS blue first but users didn't notice it. So we changed the arrow colour to green (our "action" colour). Users seemed to see the green better.

In follow-up tests on busy content pages, users pointed out the action links and said they found them useful.

Get in touch to share your research findings about this pattern.

Help us improve this guidance

Share insights or feedback and take part in the discussion. We use GitHub as a collaboration space. All the information on it is open to the public.

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Read more about how to feed back or share insights.

If you have any questions, get in touch with the service manual team.

Updated: November 2025