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Navigation Footer

Use the footer to show users they are on an NHS service and to help them find links they expect at the bottom of our pages.

Use the footer at the bottom of every page of your website or service but not on a mobile app.

Add links to policies and other meta information about your service, such as:

  • accessibility
  • contact details
  • cookies
  • privacy policy
  • terms and conditions

Keep links to a minimum, especially in a transactional journey. Too many links can distract users. Link to specific policies for the transaction, if appropriate.

If your total number of links is less than 7, arrange them horizontally in lines.

If you include links to "help" pages in a footer, make sure to place those links consistently in the footer content. Also make sure that "help" links always work in a similar way across each page.

If your users need lots of footer links to help them navigate a complex information architecture, include navigation links and arrange the links in columns.

The navigation links give users another route to the most visited content on the site. They act as a safety net for users who have not found content through the main navigation.

There is a line below the columns to separate them from the meta information, for example the copyright notice.

Your copyright statement must reflect the ownership of your website or service. The NHS website is (c) Crown copyright but the NHS generally does not have Crown status. The service manual footer, for example, says (c) NHS England.

Include a reference to the Open Government Licence if your organisation or service encourages people to reuse and adapt its information under the licence.

Contact your legal team for advice.

Help us improve this guidance

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If you have any questions, get in touch with the service manual team.

Updated: June 2026